Sell Your Home

Selling Your Home

Real estate marketing involves so much more than placing a sign on your front lawn or posting to a website. Much of the work is quiet, behind the scenes – and important. Promoting your home involves multiple outreach efforts, including scheduling, marketing and hosting open houses, following up with open house visitors, having conversations with ad respondents, and posting photos and virtual tours on the web.

Carol’s years of experience enable her to develop a complete marketing strategy for the sale of you home that will involve multiple facets and components.
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Listing Services

Carol will submit your home to Multiple Listing Services reaching thousands of buyers across the city, country as well as other parts of the world.
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Pricing Your Home

Your home’s value is comprised of a number of factors. The asking price must reflect a fair assessment of those factors to be seriously considered an option by potential buyers. Carol’s experience will help you price your home competitively to attract the right buyers and sell it for a price that is fair to you.
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Home Staging

Successful staging is key to selling your home quickly and at the best price. Carol works with professional home stagers which may be engaged to ensure yours home gets the attention from qualified buyers that it deserves.
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Internet Exposure

Your home will receive internet exposure through Carol’s websites, social media feeds and the widely popular Realtor.ca website, bringing your home to buyers interested in living in the London area regardless of where they are now.
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Professional Photography

Working with professional photographers, Carol will photograph your home internally and externally to show all of its features thereby ensuring that those who come by to see it, really are interested. In some cases, video and 360o may be more appropriate.
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Marketing Materials

Yes, a sign on your front lawn is important but that’s not the only thing that will help sell your home in your neighbourhood. Walk-arounds, flyers and inclusions in prospective buyers packages will all help ensure your home is visible to the right people.
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Networking with Other Agents

No one knows what home buyers want better than the agents who represent them. Although Carol represents many of those buyers, she’s not the only one. Carol’s years in the industry have established her within a large network of other agents, all of whom know someone that is looking for a home like yours.
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Updates and Feedback

How did the Open House go? What are you hearing from potential buyers? What price are other homes in your neighbourhood selling for? The answers to these questions change regularly. Carol will keep you up to date on how they change and what they mean for you.

Setting a Price

A key part of your marketing plan is setting the list price. Quite simply, if a home is priced too low, you miss out on potential profit. If a home is priced too high, qualified buyers will look elsewhere.

To determine the best asking price, Carol will review the prices of recently sold comparable homes in your area, evaluate the competition, and study marketplace trends. Carol has ready access to London’s real estate data and information, and can provide the big picture to help you determine the right asking price. It is also helpful to discuss what other terms and conditions that can be included in the sale of the home to make it more attractive to potential buyers.